Adobe and the Coalition for Content Provenance and Authenticity (C2PA) have developed an “icon of transparency” that can be added to content metadata to indicate its provenance and whether it was created using AI tools. The icon will be available on Adobe platforms such as Photoshop and Premiere, and eventually on Microsoft’s Bing Image Generator. Hovering over the mark will reveal information about the owner of the content and the AI tool used to create it. Andy Parsons, senior director of Adobe’s Content Authenticity Initiative, likens the mark to a “nutrition label” for media provenance. C2PA members, including Arm, Intel, Microsoft, and Truepic, will implement the new mark in the coming months.
Support our independent, free-access reporting. Any contribution helps and secures our future. Support now: